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Start-rite is a traditional Children’s English shoe brand, offering a fantastic range of styles popular with both parents and children.

Start-rite was established in 1921 in Norwich which is an area associated with high quality British shoe making. Start-rite head offices are still situated there to this day.

Start-rite is very specialised to children’s shoe design, their range focuses on the fact that Children’s feet should be treated differently to adults, and the shoes are designed to withstand the hectic day to day life of a very active child. The leathers used in their shoe design are dyed all the way through so that scuffs are not as noticeable. The range comes in a large number of widths resulting in a great fitting and comfortable shoe. The designs have supportive heel cups that help children to avoid walking pigeon toed.

The Rhino brand was created in 1997 to offer a more contemporary range of shoes for more Fashion conscious older children.

The children of the Royal family have been fitted with over 1500 pairs of Start-rite shoes which symbolises the British Icon that they have become.